• Organic Cotton - made from organic cotton

When it comes to iconic Swedish exports, Fj?llr?ven is right up there with IKEA and Volvo.* The Arctic Fox has been in the outdoor gear game since the 60s, but the story really dates back to 1950, when founder ?ke Nordin then 14 years old took his mums treadle sewing machine down to the cellar and cobbled together his first rucksack.

Some of Fj?llr?vens products are instantly recognisable, including the K?nken backpack originally designed for Swedish schoolkids in the 1970s and their famous Greenland jacket, first released in 1968. But they also have a knack for combining vintage looks with modern materials and refinements. Products in their Vardag line, for example, were inspired by a deep dive into the brands old catalogues and feature the brands 70s logo instead of the modern one.

Quintessentially Scandi, Fj?llr?ven kit is built tough and dependable for people who live, work and play in the outdoors, day-in, day-out. Youre as likely to see their popular Keb trousers on gamekeepers and foresters as you are on hikers and bushcrafters.

But this is a brand that does more than just gear. ?ke Nordin was all about the shared experience of the outdoors, and since 2005, thousands of people every year have taken part in their Fj?llr?ven Classic treks which now operate in seven different countries from Sweden to Korea, including the UK.

*Our senior buyer says we need to mention Saab here too.